Brand page

Branding & Identity

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Logo

The logo is a rectangular mark with a strong, monochrome colour scheme, predominantly blue. On the left sits a stylised symbol in a rounded square, depicting an abstract globe with a highlighted star and crescent.

On the right, the logo carries the text "ADASTRA FELLOWS" in bold capital letters. The text is also blue, matching the iconography on the left for brand consistency and visibility.

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Symbol

The symbol is a stylised representation of a globe with a flying star orbiting around it. The globe is simplified to its basic shape, with a base below, while the star appears to be in motion, trailed by two lines.

The design symbolises global reach or ambition, with the flying star possibly standing for ambition, research and a dynamic approach to global issues. It conveys a sense of progress and forward-looking thinking in line with ADASTRA’s mission and values.

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Brand colours

The brand colours in the symbol combine a dark blue background with white elements. Dark blue is often associated with professionalism, reliability and trust. White is used for details and stands out against the blue, signalling clarity, simplicity and precision. Together these colours form a classic, professional palette that conveys rigour and refinement — fitting for an organisation focused on research, knowledge and global affairs.

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Favicon

The emblem is a stylised star with dynamic lines conveying motion, evoking a flying star. A curved line around the star may represent its trajectory, or perhaps the horizon of a celestial body, giving the impression that the star orbits around it. The design is simple yet bold, with crisp lines and sharp angles in the star, giving it a modern, elegant look that stands out even at a small scale. The contrast between blue and white ensures good visibility and recognisability. It conveys a sense of aspiration, motion, exploration and achievement, in keeping with the organisation’s themes of progress and reaching higher goals.

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OTF

Fonts

We use the e-Ukraine and e-Ukraine Head typefaces, the official font developed for Ukraine’s digital public services. It is designed to be modern and inclusive, with good readability for people with visual impairments. "e-Ukraine" is the main font, used for most text, while "e-Ukraine Head" is the display version used for logo lettering.

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Opens the website of the Ministry of Digital Transformation.

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Manifesto

The following points together form ADASTRA’s ethos, presenting it as a progressive, principled organisation focused on driving meaningful change through research, policy and global cooperation.

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